My best friend, Cait Bourgault is an incredibly talented photographer, adventurer, and mountaineer. A recent change in the direction of her brand, took her from shooting weddings and portraiture, to the addition of outdoor & action photography, editorial assignments, and lifestyle photography. With this change, naturally, came a shift in her brand identity as a whole. This project was the result of narrowing and refining her story, and her mission to uncover a mark that's a bit more wild, and a bit more in tune with who she is, and the stories she tells with her images.

2014

This logo was created for a friend-of-a-friend who was starting up his own brewery. The name of the business, and the logo originated from an old nickname "Crookie-Tusk," which stuck with him for years. The challenge was to create a mark that embodied not only the meaning, but the character of such an oddity, and one that would stand out as bold and exciting, but as refined and twisted as the delicious beer, itself.

2014

During my studies at MECA, I started to find myself with the need for a recognizable mark to use on all my personal design materials. Henceforth this type lock-up became a sort-of logo for my freelance design brand identity.

2014

As an emerging graphic designer and firm believer in form follows function, I design with a purpose. This thesis was created by posing problems and answering questions. My process and technique are products of reflecting the core values of a problem onto its resulting design.

This thesis project is the brand identity for a vegetarian restaurant called Ahimsa. It was designed as an experimental development to explore and understand the processes, materials and functions of a working brand. The goal of this body of work is to replicate true client-driven experience and to expose and master the best practices of this area of design. My wish is that viewers will interact, explore, and experience the installation and get a feel for the identity of this restaurant, as well as enjoy its aesthetic components, objects and atmosphere.

Ongoing

I'm a huge fan (and girlfriend to the guitarist) of Too Late The Hero, so creating some updatable and recognizable brand materials has been an exciting journey. Their existing material was already a pretty killer logo, but they were missing a comprehensive system to create tour flyers and promo posters from. So, my challenge was to define some styles for them, and make it easy to replicate and adapt materials to their rather... loud... events.